"How to Win Friends and Influence People" by Dale Carnegie was published in 1936. Since then, this book has sold more than 15 million copies and is widely credited as being the first book in the modern self-help genre. The core of author's simple philosophy is that one of the greatest human needs is to feel important. If you want to win people over to your way of thinking, they need to like you. And the way to get them to do that is to take an interest in them.
When learning how to sell better, we often hear the adv
ce to ask questions and listen to the customer. This advice, though, is frequently given in the context of using questions to gather information helpful to the sales process, and to listen for clues that will help you convince the customer to buy. What Carnegie suggested was that the true path to being a successful salesperson, leader, or well-liked individual was not to focus on your desired outcome, but to put your attention on the other person.
Most important, at the beginning, is the , you will have a powerful incentive to do things differently
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